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RevitaLash was developed by ophthalmologist Dr. Michael Brinkenhoff in 2006 for his wife who just completed chemotherapy for breast cancer. His goal was to create a formula for an eyelash conditioner that would renew her beautiful lashes that chemotherapy destroyed. One of the first successful eyelash conditioners on the market, RevitaLash Cosmetics continues to directly give financial support to breast cancer research and educational initiatives.